South Africans have been crying out for a Starbucks store to open in their country for years, so Tuesday’s news that the coffee chain are finally expanding into sub-Saharan Africa caused quite a stir.
The store opens in Johannesburg next year – but while Starbucks bosses might have expected a strong reaction to the announcement, they will have been taken aback by the swathes of Twitter users who decried the move, saying they did not want to see the coffee conglomerate open its doors in South Africa.
— Ling Hun (@Ling83) July 15, 2015
@ewnupdates foreign investors are flocking our market neh. out gov should give a chance SAn opportunity to build such brands
— Lord Saesar (@Thuputlela_XerX) July 15, 2015
Starbucks opening up in South Africa is going to be the Magnum Pop-Up Shop, The Oreo Shop and Burger King on steroids. — SAYLOR TWIFT (@ShaiArctic) July 14, 2015
Starbucks is entering a competitive market and will jostle for position with a range of successful locally owned businesses including Truth Coffee, Origin Roasters and Seattle Coffee Company. Several Twitter users picked up on this and took the chance to promote their preferred local roasts:
The operation will be masterminded by exclusive rights-holders Taste Holdings, who have already successfully brought Domino’s Pizza to South Africa.
Despite the negative reaction emerging on social networks, Taste Holdings CEO Carlo Gonzaga is remaining positive about the expansion, stating that the move is part of a boom in coffee culture interest that has struck South Africa in recent years. And there were some people on Twitter who seemed delighted by the news too:
Beyond excited to hear that Starbucks is finally coming to South Africa next year! Thank you Taste Food Franchising 😊😊 — Jacci Hall (@Jacci_Hall) July 14, 2015
Image via N i c o l a / cc